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No one takes in any information without it going through one or more of their five senses. Advertisers too must get their message through the same gates. At times the sense of smell is central. The smell from a bakery...

Aerial Advertising What is an aerial banner ad?  It is simply a long banner containing a message that is then flown over a crowd to convey that message randomly to them. Banner ads are very popular way to tell of new...

The importance of advertising is plainly understood by most businesses. A significant part of their budget is devoted to it. If finances are tight, many try to build business through word-of-mouth from satisfied customers but that can take a while. ...

Everyone has seen plenty of billboards in their travels, unless their country outlaws them. In fact, the number of billboards along our US highways is, to some, an eyesore. In some areas this is probably true. Yet, often, the billboards...

Imagine this: the sun goes down and your business logo and ad is projected on the surface of a full moon for all the dark half of the world to see! Though no one can promise that, the next best...

Every healthy company advertises. Some rely solely on word of mouth ads. Others glut the reader with information. Advertising is expensive and it requires great planning to use these dollars wisely. Simply put, sometimes a few words can go a...